RIETI: "Piracy increases Anime sales"

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RIETI: "Piracy increases Anime sales"

Postby Avaible » Wed Feb 09, 2011 4:58 pm

Part of Japanese otaku-culture is to blame all the high prices of games (like novels), DVD's, BlueRays etc. on innocent foreigners.
Well, certainly, we do give them good reason for that - Piracy of Anime/Manga/Games is almost at a point where you actually have to be told those aren't really free products when first encountering the Anime-world.

Regardless of that, the Research Institute of Economy, Trade and Industry of Japan published their official results that piracy, to a certain extent, actually support the sales of DVDs and BlueRay discs. They have analysed the connection of illegaly published videos on sites like Youtube with the sale data of a range of Anime and surprisingly came to following results:

"Estimated equations of 105 anime episodes show that (1) Youtube viewing does not negatively affect DVD rentals, and it appears to help raise DVD sales; and (2) although Winny file sharing negatively affects DVD rentals, it does not affect DVD sales."

"1. YouTube viewing did not decrease DVD sales, but actually increased them. For each 1% increase in YouTube viewership a 0.25% increase in DVD sales was observed.

2. The effect of YouTube on sales was particularly pronounced in the case of shows which had finished airing on TV. We can think of this as people who never saw the broadcasts becoming fans by way of YouTube and then going on to buy the DVDs.

3. There is no clear effect on DVD rentals from YouTube. At the very least we can say it seems YouTube has no adverse effect on DVD rentals.

4. Winny file-sharing has no effect on DVD sales, but does appear to decrease DVD rentals. People who download anime via Winny appear to be using it not to replace their purchases, but to replace their rentals."


More information on Sankaku, the date of the articel is 2011/02/03. I won't post a link, the site is riddled with adult-content.

Wether or not and to what extent you want to take those results serious is up to you, but please remember - that data only holds true if people actually buy the things they want. So please always remember to support the items you like, too.
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